Kyte Blog
Mar 31
Vote for Kyte - Webware 100 Finalist
Posted by: Vera Sparre Under: Product |Hey Kyte Fans,
Kyte has been nominated as a Webware 100 Finalist in the Photo & Video category.
We are very honored to be nominated, and grateful to all of you and our customers for spreading the word about Kyte and using the platform every day in new and exciting ways.
And now you can help us win!
Click here and vote for Kyte. Polls close on April 30 at 12 noon PT so be sure to vote and tell all your friends. We appreciate your support.
Thank you!

Mar 27
Kyte 360 - Building Community Through Online and Mobile Video
Posted by: Vera Sparre Under: Tips |Everyday we are seeing exciting new ways that major media and entertainment companies are using the Kyte Platform.
Whether its the FADER live streaming an incredible performance by Kanye West and the G.O.O.D Music family or the ABC television show “Lost” asking fans to upload videos offering theories about what will happen in the season finale; brands are using Kyte to create content, engage with audiences, and monetize.
And most importantly, they are doing this on their online and mobile destinations.
Lady Gaga is a great example. Her Kyte channel is integrated into her website, MySpace, mobile website and her Kyte-powered iPhone application. This “360 integration” means that whenever Lady Gaga creates a new video on her Kyte channel, its immediately available across all of her online and mobile destinations. Her fans can chat with one another in real time from wherever they are watching her channel, comment and rate her videos, and share them with their friends.


This cross platform audience engagement is huge because it allows Lady Gaga to converge her online and mobile audiences into a single community. And when Lady Gaga runs sponsorship banner ads, such as the Beats By Dr. Dre campaign, the sponsor is able to extend its reach throughout Lady Gaga's community in multiple destinations simultaneously, and Lady Gaga is able to maximize her monetization opportunities.
This is what Kyte is all about -- enabling brands to distribute their content across their online and mobile destinations, build community, and monetize.
Mar 26
Smash 24/7 selects Kyte as its online video platform
Posted by: Vera Sparre Under: Customers |German entertainment news and gossip site Smash 24/7 is using Kyte as its online video platform.
Smash utilized the Kyte API to create a sleek, vertical show browser with thumbnails so viewers can easily scroll through and watch the various videos on the site.
And they are leveraging Kyte’s internal ad manager to serve ads with their videos so they can monetize.
Go to the Smash 24/7 site and click on a video to check out how this cool media company is using the Kyte Platform.

Mar 24
British racing team brings fans behind the scenes
Posted by: Vera Sparre Under: Customers |British Touring Car Championship (BTCC) team Tempus Sport is using the Kyte Platform to show fans the behind the scenes of the 2009 season.
Orange Bus, a leading web development company in the UK, built the Tempus website and selected Kyte as the video platform because it allows Tempus to easily produce and distribute content, and enables fans to engage with the brand via Kyte’s multimedia chat and comments and ratings features.
Go to the Tempus website to check out behind the scenes action from the pit crew and get to know 2007 British Seat Cupra R Champion Harry Vaulkhard and the rest of the Tempus Sport team!
Mar 22
The FADER Live Streams Kanye West and G.O.O.D Music at SXSW
Posted by: Vera Sparre Under: Customers |Last night at South By Southwest ‘09 the FADER live streamed an amazing headlining set by Kanye West and the G.O.O.D Music family at the LEVI’S FADER/Fort.
For over 3 hours the FADER live streamed incredible performances from Kanye, Common, Consequence, Kid Cudi, and others on the G.O.O.D Music roster.
And Kanye embedded the FADER’s Kyte channel on his blog so his community could watch part of the set.
It was an awesome show streamed live on the Kyte Platform.




