New Customizable Kyte Player Skinning, More Enhancements Added to Player Branding

The Kyte Player is more customizable than ever thanks to new features and enhancements. We added player skinning, enabling you to create a custom-skinned player for your web destination with our Player Media Controller API, available in the Kyte Platform SDK. In other words, you can create a highly unique player, including using images or graphics you choose for buttons.

Below is an example of a skinned player using the Kyte Platform. Note, the Sea Life TV logo in the upper left, the thick blue casing surrounding the video player, and the use of the fish, octopus and clam-shell as the “buttons” for play, pause and stop.

Enhancements to our Kyte Player branding make it possible for you to customize your player even further, enabling you to mirror the look and feel of your brand. Now, you can change the background color of the Kyte Player, including the player header and footer and the flexible player tabs.

The new improvements to branding and addition of player skinning offer you more versatility and customization with Kyte than ever before.

New Kyte Stand-Alone Modules Enable More Flexibility and Customization

Kyte has added stand-alone player modules to its ever-growing stable of features, making it easier than ever to create a specialized user experience. Individual modules are available for chat, show production, comments and show browser.

Kyte stand-alone modules are an easier and faster way to integrate many of the key Kyte features into your web destinations with minimal technical know-how. If you want to add an individual chat room to a page with multiple players on it, or if you're conducting a user-generated campaign for audience-produced shows, Kyte stand-alone modules are a great solution.

Adding the stand-alone modules to your web destination works the same way as embedding a Kyte Player: just copy the code provided and paste it where you’d like it.

                CHAT MODULE                                    SHOW BROWSER

Whether you’re on a limited time-frame or simply don’t have the resources available to build deep customized integration with the API, Kyte stand-alone modules enable you to individually customize your page with more features.

Kyte Announces New Features, Including Social Web Sharing and Twitter Module

We're pleased to announce a new set of features for the Kyte Player, giving you more flexibility than ever before. Now, you'll be able to configure your Kyte Player with more engagement features and further customize your audience's experience.

Social Web Sharing

Kyte’s Get & Share functionality now enables viewers to share links with friends in their Twitter, Facebook and MySpace accounts. And it’s super easy! Viewers can simply click Get & Share at the bottom of the Kyte Player, select the website of their choice, and instantly share links on their account. Viewers can also easily embed on websites or blogs with one click, and generate SEO-friendly links.

Twitter Module

Increase audience engagement by adding the new Twitter in-player module to your Kyte Player, augmenting visibility of specific Twitter feeds and search options like @replies and hashtags. The Twitter Module can be accessed via a custom link in the player header or through one of the flexible player tabs.

Flexible Player Tabs

Customize the tabs on the Kyte Player, and bring unique features to your audience. You decide which tabs you’d like to appear and which order they’ll be visible. Use the flexible player tabs to enable your audience to access Twitter Modules and RSS feeds, in addition to functionality such as Produce and Show Browser, in the Kyte Player.

Kyte Adds Support for EyeWonder Ad Platform and Smartclip Ad Network

Kyte is offering more ways for our customers to monetize on the Kyte Platform.

Kyte has integrated EyeWonder’s Universal In-Stream Framework, allowing our customers to deliver EyeWonder’s innovative and highly engaging ad formats to their Kyte Channels.

With the addition of EyeWonder’s ad technology to the Kyte Platform, our customers can increase the value of their video inventory by making it available to the growing number of premium advertisers and agencies who have standardized on EyeWonder’s rich media and video based in-stream ad formats.

Kyte has also launched support for Smartclip, Germany’s market-leading online video advertising network that specializes in the distribution of EyeWonder In-Stream video ads.

This integration provides Kyte Platform publishers with the opportunity to monetize their video inventory through Smartclip’s network of premium advertisers and agencies.

To learn more about how your company can monetize on the Kyte Platform, visit kyte.com/platform/monetize or contact us at kyte.com/start.

IKEA Uses Kyte Platform For Special Summer Promotional Tour in Germany

International Furniture Store Chain IKEA launched a fun and unique promotion in June, featuring four young people traveling throughout Germany, capturing all of their antics on video.

The IKEA Midsommar Tour consisted of the quartet visiting 22 German IKEA stores in 12 days in an RV, searching each store for special Midsommar deals on various items.

Throughout their journey, the participants detailed their visits to each store and subsequent purchases by shooting lighthearted video of themselves live using the Kyte Mobile Producer application. Shows were also created by uploading professionally produced video content using Kyte's content management tools.

IKEA integrated the Kyte Player into a special promotional website, http://www.midsommar-tour.de/, enabling consumers to watch the videos and keep up with the tour online.