Kyte Adds Pre-Roll Video Ad Functionality to the iPhone Apps Framework

Thanks to Kyte’s ad network partner, Smartclip, Kyte Platform Publishers are now able deliver pre-roll video ads directly to Kyte-powered iPhone apps.

According to a recent study by market research firm GfK Retail and Technology, iPhone users are far more likely to recall mobile ads than users of other types of handsets. This makes the iPhone the ideal handset to run pre-roll video ads.

Pre-roll video works just like it does on the web: users initiate the ad by pushing Play on the video. Below is an example of what a pre-roll video ad looks like on the iPhone.

With the addition of pre-roll video to Kyte’s Mobile Monetization options for the iPhone, such as M-commerce and paid iPhone Apps, Kyte Platform Publishers have more tools than ever before to increase revenue opportunities through mobile devices.

Universal Music Group Germany Integrates Kyte Platform Into Its Music Portals

Universal Music Group Germany, part of the world’s leading music company, has fully integrated the Kyte Platform into scores of its music portals, using Kyte to broadcast professional video content like music videos and artist interviews.

The Kyte Player is used to feature a wide range of artists from all over the world on UMG Germany’s portal websites, targeting specific music communities or fans of like-minded genres and artists, including Urban.de, Pop24, Vertigo.fm, Songwriters.de, UK Sounds and JazzEcho.

All of the sites, no matter how they differ in their design and image, are using the same framework, illustrating how easy it is for a company to integrate the Kyte Platform into a wide variety of web destinations. With Kyte’s Ad Platform integration, UMG Germany is also able to monetize its content by running pre-roll video advertisements on its channels.