Kyte Selected To Power NBA’s All-Star Scene for Second Consecutive Year

Posted by: Gannon Hall    Under: Customers |

For the 2010 All-Star weekend the NBA again turned to Kyte to deliver a cutting edge, multi-platform social video experience for the All-Star Scene.

With the Kyte Platform, NBA Digital has made it possible for fans to experience exclusive video content and behind-the-scenes footage, as well as up-to-the-minute news and game day information, both online and on their web-enabled phones. Viewers can also connect via interactive engagement features such as ratings, comments and social web sharing. Plus All-Star fans at the event can upload and share their personal All-Star video experiences via the Kyte Platform. 

The NBA team is leveraging the Kyte Console to easily upload and publish behind-the-scenes footage and moderate the user generated content.

We’re excited about the NBA’s forward-thinking approach to delivering an integrated, engaging All-Star experience to their fans.

Experience the NBA’s 2010 All-Star Scene yourself at www.nba.com/allstar2010/allstarscene/.    

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Kyte Powers Online Video for Homeaway.com’s Super Bowl Campaign

Posted by: Gannon Hall    Under: Customers |

There's been a lot of Monday morning chatter about the online and social components of yesterday's various Super Bowl broadcast ads. We're of course very pleased that Homeway.com's "National Lampoon's Vacation" inspired campaign is coming out as a crowd and industry favorite.

The 360 degree campaign was developed and produced by Homeaway and their agency of record, Publicis in the West. Homeaway and Publicis chose Kyte to power the interactive social video components of the campaign's Hotel Hell Vacation-branded microsite, including the following:

Exclusive Video Content

The microsite features exclusive high quality webisodes, including the mock movie trailer commercial, full Hotel Hell Vacation film, and select scenes from the original "National Lampoon's Vacation." 

Users can comment, rate and share the webisodes to Facebook and Twitter using Kyte's integrated social and interactive capabilities.

User-Generated Content Contest

Using Kyte's moderated UGC capabilities, Homeaway.com allows consumers to share their stories of hotel horrors in the form of a text, photo or video entry for the chance to win one of four $10,000 family vacations at a HomeAway vacation rental.  

Participants may enter any of four themed categories, including "Outrageous Hotel Bills," "Cramped Hotel Quarters," "Wish I Had a Kitchen," and "Other Hotel Woes".  The public will be invited to vote between March 2-9 for the best stories, and winners will be announced in mid-March.

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