MTV adopts Kyte iPhone Apps Framework, launches app for 2009 Movie Awards

Hey Kyte Fans,

As we alluded to in yesterday’s post, in addition to the NBA, UMG and SPIN, a major music television brand had also adopted the Kyte iPhone Applications Framework and would be launching an app this week.

We are very happy to announce that MTV’s Kyte-powered iPhone app, 2009 MTV Movie Awards, is now available for download in the App Store.

The app includes core, interactive Kyte features such as iPhone-optimized video content, ratings, and activity notifications to indicate new content, and also comes equipped with mobile-specific modules that can be dynamically configured, including:

Twitter

Fans can check out the latest Tweets from MTV

RSS

MTV blog content is delivered via RSS

CUSTOM MODULE

Fans can click on the MTV Mobile module and view mobile web content in the iPhone's Safari web browser

We are very excited to see such a large television brand adopting the Kyte iPhone Apps Framework and we hope that you enjoy the 2009 MTV Movie Awards app.

Major Media and Entertainment Brands Adopt Kyte iPhone Apps Framework

We're very excited to announce broad industry adoption of our iPhone Applications Framework, a turnkey solution that enables brands to quickly and cost-effectively deliver their Kyte channels as native iPhone applications.

Major brands in music, publishing, radio, sports and television are launching Kyte-powered iPhone applications. The following apps are available now for download:

• NBA – The official NBA app for 2009 Playoffs
• SPIN – SPIN Earth app
• Universal Music Group – Several new apps from UMG artists including Soulja Boy Tell 'Em, George Straight, Pussycat Dools and Lady Gaga.

Kyte-powered apps from a major music television brand and a leading NPR affiliate are expected to be available for download soon! We'll let you know as soon as they are.

Kyte iPhone Apps Framework

Our turnkey iPhone apps solution is an extension of the Kyte Platform, enabling companies to cost-effectively converge their online and mobile audiences into a single community.  Core, interactive Kyte features including iPhone-optimized video content, real-time chat, comments and ratings, the ability to share content, and real-time viewer count are presented in a dynamic, native interface.

The applications also include activity notifications to indicate new content and chat messages, and come equipped with mobile-specific modules that can be dynamically configured, including:

Twitter

Brands can deliver Twitter feeds, enabling audiences to view Tweets in real-time.

Events

Location-aware module allows fans to view nearby event listings, tour dates, venues, etc.

RSS

Blogs, news feeds and other alerts can be delivered via RSS.

Downloads

Songs, videos and other digital goods (e.g. tickets, merchandise, etc.) can be made available for mobile commerce.

Custom Modules

Expand the possibilities by developing custom native iPhone modules or deliver dynamic, web-based content via mobile web.

Companies can monetize the applications by running integrated online and mobile advertising campaigns through newly supported ad platforms, Adconion ad network and Doubleclick DFP. Kyte also offers built-in ad serving capabilities with the Kyte Ad Manager.

To learn more about Kyte iPhone Apps Framework, please contact us at www.kyte.com/start. You can also visit our website at www.kyte.com/iphone.

No Doubt Wants to See Your Best Gwen Stefani Impersonation

No Doubt is using the Kyte Platform to power a fun, branded UGC campaign.

The band is asking its fans to dress up like Gwen and submit videos of their best interpretation of the hit song "Just a Girl."

The best videos will get played during the band’s performance of the song during their 2009 Summer Tour.

It’s very easy to submit a video. Simply go to the site, register, click submit video and use the Kyte Platform’s online production tools to upload your video.

So get out your funkiest gear, dust off that old blonde wig, bust a move and show No Doubt your best impersonation of Gwen!

Swizz Beatz Kytes studio sessions

Swizz Beatz, one of the most prolific, acclaimed producers in music is using his Kyte channel to live stream studio sessions with some of the top artists in the music industry. Swizz has sold millions of records worldwide, working with artists like Beyonce, Jay-Z, Mary J Blige, and Busta Rhymes (to name a few) so you never know who will show up on his channel.

But today he decided to stream a special session with a young boy from Rwanda named Noah who is using his talent to spread awareness about HIV/AIDS.

Noah will be performing on an upcoming episode of American Idol, and sang a portion of his song for the online viewers.

Kyte Now Supports Adconion Ad Network

Hey Kyte Fans,

We are very excited to announce a new way for our customers to monetize on the Kyte Platform.

Kyte now integrates with the Adconion ad network. Companies using the Kyte Platform can tap into Adconion's pool of advertisers to deliver integrated online and mobile ad campaigns.

Supported ad formats include:

Pre-Roll Video

Player Companion Ads

Mobile Banner Ads

Kyte’s 360 online and mobile integration allows companies to deliver integrated campaigns across all of their destinations — from websites, to social networks, to the iPhone.

To learn more about how your company can monetize on the Kyte Platform, contact us today.