R/GA and Nike Football Live Streaming Interview with Troy Polamalu and DeSean Jackson

R/GA, digital agency of the decade as named by Adweek, and their client, Nike Football, will use Kyte LivePro to broadcast two professional-grade, high quality, live streaming interviews with NFL Superstars, Troy Polamalu of the Pittsburgh Steelers, and DeSean Jackson of the Philadelphia Eagles. These two exclusive interviews, live from the Nike 7on Tournament from the Nike Campus in Portland, Oregon, will give football fans an inside look into the minds of two of the league’s most exciting talents.

Join in on the action under The Huddle tab on Nike Football’s Facebook page on these two dates:

July 8th at 1:30 PM EST/10:30 AM PST – Troy Polamalu
July 9th at 12:30 PM EST/9:30 AM PST – DeSean Jackson

If you are unable to attend the event live, the videos will be automatically archived for immediate on-demand viewing. In addition to these two interviews, there is also a recent interview with Head Coach Mack Brown of the Texas Longhorns.

This an excellent opportunity to showcase the live streaming capabilities of the Kyte Platform. We are looking forward to this exciting event with R/GA and Nike Football and many more to come!

IDC Whitepaper: How Brands Converge Online, Mobile & Social Audiences to Build Communities with Kyte

While today’s audiences continue to move online, they’re also becoming increasingly fragmented, spending more and more of their time on mobile devices and social networks. According to Nielsen, mobile is the fastest growing segment of video consumption, increasing by approximately 55% in 2009. As we all know, growth in the social web is also massive, with Facebook alone now boasting over 500MM active users. The challenge is reaching these audiences and building community around your brand.

Leading research company, IDC, understands that in order for media companies and marketers to attain a complete 360° view of the consumer, they need to easily and quickly create and publish a variety of video across multiple platforms.

IDC’s recently published whitepaper, 360° Approach to Video: How Brands Converge Online, Mobile and Social Audiences to Build Communities with Kyte’s Platform, examines how leading brands and media companies are using video to converge fragmented audiences, build community and increase audience engagement.

If you’re interested in learning more about reaching and engaging audiences across multiple platforms using Kyte, please register and download the new IDC whitepaper here.

“Love it or Hate it?” AKQA Takes an Original Approach to Using Video for Marketing

Award-winning digital agency, AKQA, approached Kyte to help one of their British clients, Unilever, which owns the Marmite Bars brand, to define a unique digital strategy with the goal of creating a polemic discussion amongst consumers. Marmite already had a large brand presence online, with a large Facebook following, and AKQA wanted to tap into and grow this social community.

Excerpt from Success Story:

"As Marmite already has a large brand presence online, with a Facebook fan-group of over 250,000 members, it was a logical step to exploit this social community for a consumer generated content campaign.

The unusual and surprising innovation of a savoury cereal bar tied in perfectly with the “love it or hate it” approach consumers have to the brand, allowing AKQA to stimulate an online debate around the product, using videos taken at experiential sampling events in shopping centres and train stations around the UK, which captured consumer reactions to the new cereal bar.

Videos were created across the UK, generating a large amount of content to be added to the Facebook campaign fan site, and causing another challenge for AKQA. The agency needed to manage the sheer volume of the authentic video generated to fuel the debate."

Download Full Customer Success Story Here

Kyte Used to Engage Audiences in Latin America

Leading Latin American publishing company La Prensa uses Kyte to power their online video for a number of different news websites.

La Prensa was excited about the flexibility that Kyte Platform SDK provides, enabling them to seamlessly deliver engaging video content through varying player formats customized to accommodate their specific branding needs. In addition to their main website, they’re also able to deliver original video content to their two sister publications, El Heraldo which focuses on daily news, and Diario Deportivo Diez, which currently features exciting video content of the 2010 World Cup in South Africa.

To encourage further engagement and interaction from visitors of their sites, they are also using Kyte’s built-in social capabilities to allow visitors to comment, rate, and share videos through Facebook, Twitter, and MySpace.

Currently, they’ve only implemented video players on these three websites, but we look forward to upcoming projects with La Prensa, including a Facebook integration using our Facebook App Framework, as well as live-streaming through Kyte LivePro Unwired.

Kyte at Videoschmooze and OMMA Video

Today, Kyte is speaking at two different events on opposite sides of the country.

This morning, from 8:00 AM to 10:15 AM, Gannon Hall, COO, is at VideoSchmooze in Los Angeles at the SLS Hotel in Beverly Hills, sharing customer success stories and best practices on the panel “How Hollywood Succeeds in the Digital Distribution Era.”

All the way on the other side of the country, the OMMA Conference began in New York at the Millennium Broadway Hotel. Our Chief Revenue Officer, Dan FitzSimons, is presenting a demo of our platform on the panel “Five Companies That Are Changing Online Video” today at 4:30 PM.

Hopefully you get a chance to see one of them speak!