Sony Ericsson Uses Kyte Platform to Webcast GreenHeart Launch

Today in London, Sony Ericsson used the Kyte Platform to live stream the launch of its new GreenHeart initiative.

GreenHeart is Sony Ericsson’s company wide commitment to bring to market more environmentally friendly products.

During the webcast Sony Ericsson’s Head of Corporate Sustainability Mats Pellback-Scharp showed off two new GreenHeart phones — the C901 and Naite — which were made with recycled plastics.

Through the Kyte Platform’s “Get & Share” feature, viewers are able to embed the Sony Ericsson Kyte channel on websites, social networks and blogs, helping the company get the word out about what it is doing to reduce its carbon footprint.

UMG Germany enhances label, artist sites with Kyte Platform

Universal Music Group (UMG) Germany is using Kyte as its online video platform, and has leveraged Kyte’s powerful SDK to enhance several of its artists’ websites and portals.

The Tokio Hotel site, for example, was revamped by web design company Scalp, which used the Kyte Platform SDK to create a sleek, custom show browser that allows fans to easily search and view professionally produced content, including the band’s music videos, webisodes, and DVD trailers.

Another example is UMG Germany's Songwriters site, which features the label's top songwriters.  Through the Kyte Platform SDK, fans can click on a thumbnail image of a songwriter, which launches a Kyte Player featuring the artist's video content. 

Interested in learning more about how your company can use the Kyte Platform SDK to enhance your site?  Contact us www.kyte.com/start.

KCRW Launches Kyte-Powered iPhone Apps!

KCRW, National Public Radio's (NPR) flagship station for Southern California, has adopted the Kyte iPhone Applications Framework and launched two Kyte-powered iPhone apps today:

• In Studio - features in studio video performances of artists that have recently visited KCRW's 'Morning Becomes Eclectic' program
• Good Food - the must have app for foodies and fans of the popular 'Good Food' program

KCRW is the first radio brand to adopt the Kyte iPhone Application Framework, and joins other notable media and entertainment companies such as MTV, NBA, SPIN and Universal Music Group that are using the turnkey solution to easily and cost-effectively deliver their online Kyte channels as fully native, highly interactive, branded iPhone apps.

The KCRW apps are available for download in the App Store and include core Kyte features such as:

Activity Notifications

Activity notifications indicate new content

Ratings

Fans can interact with the app by rating content

iPhone-optimized video content

The apps also come equipped with mobile-specific modules that can be dynamically configured, including:

Twitter

Fans can check out KCRW's latest Tweets

Events

Event updates are dynamically delivered and can include mobile web links for purchasing event tickets

Downloads

Podcasts can be made available for download

Below is a short video demo of the apps.  Companies that are interested in learning more about the Kyte iPhone Apps Framework, can contact us at www.kyte.com/start or visit www.kyte.com/iphone.

Germany’s Next Top Model Uses Kyte to Live Chat with Fans

Today, Germany’s Next Top Model used the Kyte Platform to conduct a live chat with fans during the season finale of the hit show.

Using the Kyte Platform’s multimedia chat feature, fans were able to submit text and video questions for former contestant Karo, and co-host Collien Fernandes.

The chat began prior to the show’s season finale and continued during commercial breaks, giving fans an opportunity to share their questions and thoughts on which model would win before the show’s climactic ending.

International Food Blogger Conference uses Kyte Platform

Hey Foodies,

Bummed that you weren’t able to attend the International Food Blogger Conference in Seattle this past weekend?

Well, the good folks at Foodista have you covered.

The conference utilized the Kyte Platform to live stream the various conference sessions and panels. Go to the Foodista site to check out archived footage of sessions on SEO and Monetization, Ethics in Blogging and Food Porn.