ABC.com uses Kyte Platform to power ‘Lost’ Theories Campaign

Posted by: Vera Sparre    Under: Customers |

ABC.com is using the Kyte Platform to power a cool, new branded UGC campaign for the hit show “Lost.”

Fans of the show can go to the Lost Theories website, sign up, and upload their own video theories about what’s going on in the show and what will happen in the next episode.

 

Once a video is uploaded, the ABC.com staff uses the Kyte Dashboard’s multi-level moderation feature to approve or decline the video before it appears on the site.

 

Once a video has been approved and is live on the site, viewers can use the Kyte Platform’s ratings feature to rate the video.

 

So what do you think will happen next on Lost? Upload your theory today!

 

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