It’s About Time for a Swatch and Kyte Collaboration

Posted by: Jenna Quilalang    Under: Customers

Popular wristwatch maker and megabrand, Swatch, selected Kyte to power a highly creative and innovative lifestyle website, Swatch TV.

The site, designed and built by German digital agency deepblue networks AG, features high-quality sports, arts and fashion themed video content. Leveraging the Kyte Platform SDKs, deepblue created a unique interface showcasing a collage of image stills that, when clicked, leads the user to the corresponding lifestyle video, delivered through a fully customized player.

The videos are organized by playlist including Latest Video, Most Viewed, Best Rated, and Exclusive. The Exclusive video content is only available for visitors who create a Swatch TV account and log in.

To help Swatch build community around their brand, they also integrated signature Kyte functionality including rating and sharing across popular social networking sites such as Facebook and Twitter.

Swatch.tv is a beautiful implementation of the Kyte Platform, and a perfect example of how brands are delivering rich video experiences and original programming to engage consumers and create brand affinity.