Branded Mobile Web Apps, Google AdSense for Video Available on Kyte Platform

Posted by: Vera Sparre    Under: Product | Partners |

Hey Kyte Fans,

Today we're rolling out some exciting new features that will enable media and entertainment brands to monetize their content and reach audiences on the go with a fully branded mobile experience.  Below is a short demo and outline of the new features. 

 

Branded Mobile Web Applications

Every partner Kyte channel now includes a companion, branded mobile web application, right "out of the box."  Branded Mobile Web allows our partners to deliver the same highly interactive and fully branded Kyte experience audiences enjoy on the web, to any mobile device, including the ability to watch, rate and comment on shows, and chat with other viewers.

Today, Interscope artists Lady Gaga and All American Rejects have launched their own branded mobile web applications, which fans can view by pointing their mobile browsers to m.ladygaga.com and m.allamericanrejects.com, respectively. To see more examples of Kyte partners' mobile web applications, point your mobile browser to m.kyte.tv/expo

Key Features

Google AdSense for Video

Kyte partners can monetize their branded Kyte channels by delivering relevant, contextualized ads via Google AdSense for Video.  Publishers can now tap into Google’s large pool of advertisers and serve pre-roll video, graphic overlay, and text endcap ads along with their Kyte shows.  Google AdSense for Video can run as a stand-alone ad solution or be “daisy chained” to handle unsold ad inventory when used in conjunction with a supported ad server such as DoubleClick DART.   You can check out a demo of a Kyte channel serving ads from Google AdSense for Video on our Monetization Demo page.

New Ad Servers Supported

The Kyte Platform now supports direct integration with leading ad servers Adtech Helios IQ and LightningCast.  In addition to Adtech Helios IQ and LightningCast, the Kyte Platform also integrates with DoubleClick DART, giving partners a comprehensive set of ad-serving capabilities that enables them to leverage existing ad operations infrastructure and resources to monetize branded content.  Check out our Monetization Demo to see a demo of the various supported ad formats.

We hope that you enjoy these new features and utilize them to reach new audiences and monetize your branded content.  Happy Kyting!

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