Jennifer Weiner and Simon & Schuster Building Fan Community with iPhone App

Posted by: Jenna Quilalang    Under: Customers | Mobile innovation has made it possible for authors and their publishers to not only reach their audience no matter where they are, but also more deeply engage with them through interactive capabilities and videos. Best-selling author Jennifer Weiner (In Her Shoes) and her publisher Simon & Schuster are at the forefront of a new movement, having chosen to publish an interactive iPhone application to connect directly with fans. The application allows them to keep fans updated on news, tour dates, excerpts, video interviews, and photos, as well as interact via a comments section.

Weiner’s innovative approach to reader engagement is working out. The app, launched mid-July, saw immediate traction including many positive comments to boot, perhaps proving a first sign of things to come as more authors look to use interactive mobile applications to build a strong fan community.

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To download Jennifer's app click here.

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Congrats to Facebook for 500+ Million Users

Posted by: Vera Sparre    Under: Product | Customers |

Today Facebook announced 500+ million users – a significant milestone for the world’s most popular social network and further proof of their influence and importance in today’s media landscape.

Since the beginning Kyte has been enabling publishers to take advantage of this key distribution platform. The Kyte Facebook App Framework, our most recent Facebook related offering, allows publishers to quickly establish a fully branded video experience on their Facebook Fan Page.  A number of our customers have already taken advantage of the framework to deliver a diverse range of live and on-demand social video experiences. Examples include personal, in-depth interviews with NFL Players, Shawne Merriman and DeSean Jackson for R/GA and Nike, as well as video reporting from the stylish Calvin Klein Runway show during New York Fashion Week.

If you would like to learn more about how you can extend your online video experience to Facebook, click here or contact us.
 

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R/GA and Nike Football Live Streaming Interview with Troy Polamalu and DeSean Jackson

Posted by: Jenna Quilalang    Under: Events | Customers |

R/GA, digital agency of the decade as named by Adweek, and their client, Nike Football, will use Kyte LivePro to broadcast two professional-grade, high quality, live streaming interviews with NFL Superstars, Troy Polamalu of the Pittsburgh Steelers, and DeSean Jackson of the Philadelphia Eagles. These two exclusive interviews, live from the Nike 7on Tournament from the Nike Campus in Portland, Oregon, will give football fans an inside look into the minds of two of the league’s most exciting talents.

Join in on the action under The Huddle tab on Nike Football’s Facebook page on these two dates:

July 8th at 1:30 PM EST/10:30 AM PST – Troy Polamalu
July 9th at 12:30 PM EST/9:30 AM PST – DeSean Jackson

If you are unable to attend the event live, the videos will be automatically archived for immediate on-demand viewing. In addition to these two interviews, there is also a recent interview with Head Coach Mack Brown of the Texas Longhorns.

This an excellent opportunity to showcase the live streaming capabilities of the Kyte Platform. We are looking forward to this exciting event with R/GA and Nike Football and many more to come!

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“Love it or Hate it?” AKQA Takes an Original Approach to Using Video for Marketing

Posted by: Jenna Quilalang    Under: Customers |

Award-winning digital agency, AKQA, approached Kyte to help one of their British clients, Unilever, which owns the Marmite Bars brand, to define a unique digital strategy with the goal of creating a polemic discussion amongst consumers. Marmite already had a large brand presence online, with a large Facebook following, and AKQA wanted to tap into and grow this social community.

Excerpt from Success Story:

"As Marmite already has a large brand presence online, with a Facebook fan-group of over 250,000 members, it was a logical step to exploit this social community for a consumer generated content campaign.

The unusual and surprising innovation of a savoury cereal bar tied in perfectly with the “love it or hate it” approach consumers have to the brand, allowing AKQA to stimulate an online debate around the product, using videos taken at experiential sampling events in shopping centres and train stations around the UK, which captured consumer reactions to the new cereal bar.

Videos were created across the UK, generating a large amount of content to be added to the Facebook campaign fan site, and causing another challenge for AKQA. The agency needed to manage the sheer volume of the authentic video generated to fuel the debate."

Download Full Customer Success Story Here

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Kyte Used to Engage Audiences in Latin America

Posted by: Jenna Quilalang    Under: Customers |

Leading Latin American publishing company La Prensa uses Kyte to power their online video for a number of different news websites.

La Prensa was excited about the flexibility that Kyte Platform SDK provides, enabling them to seamlessly deliver engaging video content through varying player formats customized to accommodate their specific branding needs. In addition to their main website, they’re also able to deliver original video content to their two sister publications, El Heraldo which focuses on daily news, and Diario Deportivo Diez, which currently features exciting video content of the 2010 World Cup in South Africa.

To encourage further engagement and interaction from visitors of their sites, they are also using Kyte’s built-in social capabilities to allow visitors to comment, rate, and share videos through Facebook, Twitter, and MySpace.

Currently, they’ve only implemented video players on these three websites, but we look forward to upcoming projects with La Prensa, including a Facebook integration using our Facebook App Framework, as well as live-streaming through Kyte LivePro Unwired.

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