Kyte Selected To Power NBA’s All-Star Scene for Second Consecutive Year

For the 2010 All-Star weekend the NBA again turned to Kyte to deliver a cutting edge, multi-platform social video experience for the All-Star Scene.

With the Kyte Platform, NBA Digital has made it possible for fans to experience exclusive video content and behind-the-scenes footage, as well as up-to-the-minute news and game day information, both online and on their web-enabled phones. Viewers can also connect via interactive engagement features such as ratings, comments and social web sharing. Plus All-Star fans at the event can upload and share their personal All-Star video experiences via the Kyte Platform. 

The NBA team is leveraging the Kyte Console to easily upload and publish behind-the-scenes footage and moderate the user generated content.

We’re excited about the NBA’s forward-thinking approach to delivering an integrated, engaging All-Star experience to their fans.

Experience the NBA’s 2010 All-Star Scene yourself at www.nba.com/allstar2010/allstarscene/.    

Kyte Powers Online Video for Homeaway.com’s Super Bowl Campaign

There's been a lot of Monday morning chatter about the online and social components of yesterday's various Super Bowl broadcast ads. We're of course very pleased that Homeway.com's "National Lampoon's Vacation" inspired campaign is coming out as a crowd and industry favorite.

The 360 degree campaign was developed and produced by Homeaway and their agency of record, Publicis in the West. Homeaway and Publicis chose Kyte to power the interactive social video components of the campaign's Hotel Hell Vacation-branded microsite, including the following:

Exclusive Video Content

The microsite features exclusive high quality webisodes, including the mock movie trailer commercial, full Hotel Hell Vacation film, and select scenes from the original "National Lampoon's Vacation." 

Users can comment, rate and share the webisodes to Facebook and Twitter using Kyte's integrated social and interactive capabilities.

User-Generated Content Contest

Using Kyte's moderated UGC capabilities, Homeaway.com allows consumers to share their stories of hotel horrors in the form of a text, photo or video entry for the chance to win one of four $10,000 family vacations at a HomeAway vacation rental.  

Participants may enter any of four themed categories, including "Outrageous Hotel Bills," "Cramped Hotel Quarters," "Wish I Had a Kitchen," and "Other Hotel Woes".  The public will be invited to vote between March 2-9 for the best stories, and winners will be announced in mid-March.

NRDC Launches Interactive Web Campaign for Clean Energy Legislation Using Kyte Platform

The Natural Resources Defense Council’s (NRDC) Action Fund is launching an aggressive online interactive video campaign using the Kyte Platform, urging citizens to contact the Senate about a proposed clean energy bill.

The campaign, called This is Our Moment, debuted January 28 on the heels of President Obama’s State of the Union speech January 27.

Featuring such celebrities as Leonardo DiCaprio, Forest Whitaker, Edward Norton, Cornell West, Felicity Huffman and others, the video is a call-to-arms, asking citizens to contact their senators and pass comprehensive energy and climate legislation.

Thanks to Kyte technology, viewers can easily share the video with friends by clicking “Share This” button or the “Get & Share” button on the Player and add a link to social web destinations like Twitter, Facebook and MySpace, or embed it on websites and blogs. A tab in the Player containing the NRDC Twitter feed enables users to keep up on the latest tweets from the organization.

The branded player enables users to click the “Act Now” button above the video player to fashion an email sent to their state’s senators. Viewers can also get directly involved by producing and uploading their own video by clicking the Upload tab in the Kyte Player, then check out the user-generated videos in the Show Browser by clicking the Videos tab in the Player.

“The ability for citizens to create and add videos to blogs and the social web in a few simple steps is supported by the Kyte Platform,” says Alex Lasky, founder of ADDiCTiVE Networks – the digital production company and creative marketing firm behind the campaign. "Kyte was selected because it offers the only video solution with fully integrated user generated content and social sharing capabilities."

Kyte Powering MTV’s ‘Hope For Haiti Now’ iPhone & iPod Touch App

Kyte is honored to power the MTV Networks' "Hope for Haiti Now" iPhone and iPod Touch Application, enabling viewers to watch the event in real-time and donate money to the Hope For Haiti Now Fund directly from their device.

The application is available to download for free in the iTunes Store.

The Hope For Haiti Now benefit is a 2-hour global telethon airing commercial free Friday, January 22.

The telethon is hosted by George Clooney in Los Angeles, Wyclef Jean in New York and CNN's Anderson Cooper in Haiti.

All donations will directly benefit Oxfam America, Partners in Health, Red Cross, UNICEF and Wyclef's Yele Haiti Foundation.

Kyte is proud to have played a small part in helping the victims of the this tragic event.

Kyte and LEVEL Studios Announce Strategic Partnership

Kyte and independent digital agency LEVEL Studios are announcing the formation of a strategic partnership, enabling brands and corporate enterprises to maximize their online, mobile and social web presence via interactive, multi-platform social video experiences.

Kyte and LEVEL Studios’ first joint project was for Monster Energy’s interactive website. LEVEL Studios used the Kyte Platform SDK (Software Development Kit) to fully customize the Monster Energy website, integrating Kyte as the online video platform, and including engagement features allowing users to share on the social web.

LEVEL Studios is a California-based digital agency, with offices in San Jose, San Luis Obispo and El Segundo. Founded in 1995 as Web Associates, LEVEL Studios is an independent digital agency that amplifies global brands by innovating across desktop, web and mobile environments.

LEVEL has designed and built websites for brands such as Micron, Quiksilver and NAMCO BANDAI Games. LEVEL has also worked with a diverse list of clients that include Apple, Hewlett Packard, RIM and Cisco.