Kyte and VP8/WebM

As expected, Google today announced the open-sourcing of their VP8 video codec via the WebM Project. The VP8 codec (now branded as "WebM") provides an open, high-quality alternative to H.264 for developers and content producers looking to leverage open standards for video delivery. In addition, VP8/WebM should help ensure that H.264 licensing remains royalty free for the next several years. 

While a competitive, high-quality open video format provides new benefits for developers, it also introduces additional fragmentation and complexity for publishers looking to deliver a consistent video experience across multiple platforms and devices. As part of our commitment to eliminating this complexity, Kyte is pleased to announce seamless support for the VP8/WebM codec, in addition to our continued support for established technologies like Adobe Flash, H.264 and new, emerging standards like HTML5.

Kyte and LEVEL Studios Announce Strategic Partnership

Kyte and independent digital agency LEVEL Studios are announcing the formation of a strategic partnership, enabling brands and corporate enterprises to maximize their online, mobile and social web presence via interactive, multi-platform social video experiences.

Kyte and LEVEL Studios’ first joint project was for Monster Energy’s interactive website. LEVEL Studios used the Kyte Platform SDK (Software Development Kit) to fully customize the Monster Energy website, integrating Kyte as the online video platform, and including engagement features allowing users to share on the social web.

LEVEL Studios is a California-based digital agency, with offices in San Jose, San Luis Obispo and El Segundo. Founded in 1995 as Web Associates, LEVEL Studios is an independent digital agency that amplifies global brands by innovating across desktop, web and mobile environments.

LEVEL has designed and built websites for brands such as Micron, Quiksilver and NAMCO BANDAI Games. LEVEL has also worked with a diverse list of clients that include Apple, Hewlett Packard, RIM and Cisco.

Kyte Adds Pre-Roll Video Ad Functionality to the iPhone Apps Framework

Thanks to Kyte’s ad network partner, Smartclip, Kyte Platform Publishers are now able deliver pre-roll video ads directly to Kyte-powered iPhone apps.

According to a recent study by market research firm GfK Retail and Technology, iPhone users are far more likely to recall mobile ads than users of other types of handsets. This makes the iPhone the ideal handset to run pre-roll video ads.

Pre-roll video works just like it does on the web: users initiate the ad by pushing Play on the video. Below is an example of what a pre-roll video ad looks like on the iPhone.

With the addition of pre-roll video to Kyte’s Mobile Monetization options for the iPhone, such as M-commerce and paid iPhone Apps, Kyte Platform Publishers have more tools than ever before to increase revenue opportunities through mobile devices.

Kyte Adds Support for EyeWonder Ad Platform and Smartclip Ad Network

Kyte is offering more ways for our customers to monetize on the Kyte Platform.

Kyte has integrated EyeWonder’s Universal In-Stream Framework, allowing our customers to deliver EyeWonder’s innovative and highly engaging ad formats to their Kyte Channels.

With the addition of EyeWonder’s ad technology to the Kyte Platform, our customers can increase the value of their video inventory by making it available to the growing number of premium advertisers and agencies who have standardized on EyeWonder’s rich media and video based in-stream ad formats.

Kyte has also launched support for Smartclip, Germany’s market-leading online video advertising network that specializes in the distribution of EyeWonder In-Stream video ads.

This integration provides Kyte Platform publishers with the opportunity to monetize their video inventory through Smartclip’s network of premium advertisers and agencies.

To learn more about how your company can monetize on the Kyte Platform, visit kyte.com/platform/monetize or contact us at kyte.com/start.

Kyte Now Supports Adconion Ad Network

Hey Kyte Fans,

We are very excited to announce a new way for our customers to monetize on the Kyte Platform.

Kyte now integrates with the Adconion ad network. Companies using the Kyte Platform can tap into Adconion's pool of advertisers to deliver integrated online and mobile ad campaigns.

Supported ad formats include:

Pre-Roll Video

Player Companion Ads

Mobile Banner Ads

Kyte’s 360 online and mobile integration allows companies to deliver integrated campaigns across all of their destinations — from websites, to social networks, to the iPhone.

To learn more about how your company can monetize on the Kyte Platform, contact us today.