Kyte and LEVEL Studios Announce Strategic Partnership

Kyte and independent digital agency LEVEL Studios are announcing the formation of a strategic partnership, enabling brands and corporate enterprises to maximize their online, mobile and social web presence via interactive, multi-platform social video experiences.

Kyte and LEVEL Studios’ first joint project was for Monster Energy’s interactive website. LEVEL Studios used the Kyte Platform SDK (Software Development Kit) to fully customize the Monster Energy website, integrating Kyte as the online video platform, and including engagement features allowing users to share on the social web.

LEVEL Studios is a California-based digital agency, with offices in San Jose, San Luis Obispo and El Segundo. Founded in 1995 as Web Associates, LEVEL Studios is an independent digital agency that amplifies global brands by innovating across desktop, web and mobile environments.

LEVEL has designed and built websites for brands such as Micron, Quiksilver and NAMCO BANDAI Games. LEVEL has also worked with a diverse list of clients that include Apple, Hewlett Packard, RIM and Cisco.

Kyte Adds Pre-Roll Video Ad Functionality to the iPhone Apps Framework

Thanks to Kyte’s ad network partner, Smartclip, Kyte Platform Publishers are now able deliver pre-roll video ads directly to Kyte-powered iPhone apps.

According to a recent study by market research firm GfK Retail and Technology, iPhone users are far more likely to recall mobile ads than users of other types of handsets. This makes the iPhone the ideal handset to run pre-roll video ads.

Pre-roll video works just like it does on the web: users initiate the ad by pushing Play on the video. Below is an example of what a pre-roll video ad looks like on the iPhone.

With the addition of pre-roll video to Kyte’s Mobile Monetization options for the iPhone, such as M-commerce and paid iPhone Apps, Kyte Platform Publishers have more tools than ever before to increase revenue opportunities through mobile devices.

Kyte Adds Support for EyeWonder Ad Platform and Smartclip Ad Network

Kyte is offering more ways for our customers to monetize on the Kyte Platform.

Kyte has integrated EyeWonder’s Universal In-Stream Framework, allowing our customers to deliver EyeWonder’s innovative and highly engaging ad formats to their Kyte Channels.

With the addition of EyeWonder’s ad technology to the Kyte Platform, our customers can increase the value of their video inventory by making it available to the growing number of premium advertisers and agencies who have standardized on EyeWonder’s rich media and video based in-stream ad formats.

Kyte has also launched support for Smartclip, Germany’s market-leading online video advertising network that specializes in the distribution of EyeWonder In-Stream video ads.

This integration provides Kyte Platform publishers with the opportunity to monetize their video inventory through Smartclip’s network of premium advertisers and agencies.

To learn more about how your company can monetize on the Kyte Platform, visit kyte.com/platform/monetize or contact us at kyte.com/start.

Kyte Now Supports Adconion Ad Network

Hey Kyte Fans,

We are very excited to announce a new way for our customers to monetize on the Kyte Platform.

Kyte now integrates with the Adconion ad network. Companies using the Kyte Platform can tap into Adconion's pool of advertisers to deliver integrated online and mobile ad campaigns.

Supported ad formats include:

Pre-Roll Video

Player Companion Ads

Mobile Banner Ads

Kyte’s 360 online and mobile integration allows companies to deliver integrated campaigns across all of their destinations — from websites, to social networks, to the iPhone.

To learn more about how your company can monetize on the Kyte Platform, contact us today.

Branded Mobile Web Apps, Google AdSense for Video Available on Kyte Platform

Hey Kyte Fans,

Today we're rolling out some exciting new features that will enable media and entertainment brands to monetize their content and reach audiences on the go with a fully branded mobile experience.  Below is a short demo and outline of the new features. 

Branded Mobile Web Applications

Every partner Kyte channel now includes a companion, branded mobile web application, right "out of the box."  Branded Mobile Web allows our partners to deliver the same highly interactive and fully branded Kyte experience audiences enjoy on the web, to any mobile device, including the ability to watch, rate and comment on shows, and chat with other viewers.

Today, Interscope artists Lady Gaga and All American Rejects have launched their own branded mobile web applications, which fans can view by pointing their mobile browsers to m.ladygaga.com and m.allamericanrejects.com, respectively. To see more examples of Kyte partners' mobile web applications, point your mobile browser to m.kyte.tv/expo

Key Features

Google AdSense for Video

Kyte partners can monetize their branded Kyte channels by delivering relevant, contextualized ads via Google AdSense for Video.  Publishers can now tap into Google’s large pool of advertisers and serve pre-roll video, graphic overlay, and text endcap ads along with their Kyte shows.  Google AdSense for Video can run as a stand-alone ad solution or be “daisy chained” to handle unsold ad inventory when used in conjunction with a supported ad server such as DoubleClick DART.   You can check out a demo of a Kyte channel serving ads from Google AdSense for Video on our Monetization Demo page.

New Ad Servers Supported

The Kyte Platform now supports direct integration with leading ad servers Adtech Helios IQ and LightningCast.  In addition to Adtech Helios IQ and LightningCast, the Kyte Platform also integrates with DoubleClick DART, giving partners a comprehensive set of ad-serving capabilities that enables them to leverage existing ad operations infrastructure and resources to monetize branded content.  Check out our Monetization Demo to see a demo of the various supported ad formats.

We hope that you enjoy these new features and utilize them to reach new audiences and monetize your branded content.  Happy Kyting!