Branded Mobile Web Apps, Google AdSense for Video Available on Kyte Platform

Posted by: Vera Sparre    Under: Product | Partners |

Hey Kyte Fans,

Today we're rolling out some exciting new features that will enable media and entertainment brands to monetize their content and reach audiences on the go with a fully branded mobile experience.  Below is a short demo and outline of the new features. 

 

Branded Mobile Web Applications

Every partner Kyte channel now includes a companion, branded mobile web application, right "out of the box."  Branded Mobile Web allows our partners to deliver the same highly interactive and fully branded Kyte experience audiences enjoy on the web, to any mobile device, including the ability to watch, rate and comment on shows, and chat with other viewers.

Today, Interscope artists Lady Gaga and All American Rejects have launched their own branded mobile web applications, which fans can view by pointing their mobile browsers to m.ladygaga.com and m.allamericanrejects.com, respectively. To see more examples of Kyte partners' mobile web applications, point your mobile browser to m.kyte.tv/expo

Key Features

Google AdSense for Video

Kyte partners can monetize their branded Kyte channels by delivering relevant, contextualized ads via Google AdSense for Video.  Publishers can now tap into Google’s large pool of advertisers and serve pre-roll video, graphic overlay, and text endcap ads along with their Kyte shows.  Google AdSense for Video can run as a stand-alone ad solution or be “daisy chained” to handle unsold ad inventory when used in conjunction with a supported ad server such as DoubleClick DART.   You can check out a demo of a Kyte channel serving ads from Google AdSense for Video on our Monetization Demo page.

New Ad Servers Supported

The Kyte Platform now supports direct integration with leading ad servers Adtech Helios IQ and LightningCast.  In addition to Adtech Helios IQ and LightningCast, the Kyte Platform also integrates with DoubleClick DART, giving partners a comprehensive set of ad-serving capabilities that enables them to leverage existing ad operations infrastructure and resources to monetize branded content.  Check out our Monetization Demo to see a demo of the various supported ad formats.

We hope that you enjoy these new features and utilize them to reach new audiences and monetize your branded content.  Happy Kyting!

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Kyte Adds DoubleClick DART Integration and New Features to Kyte Platform

Posted by: Vera Sparre    Under: Product | Partners |

Hey Kyte fans, we are very excited to announce some powerful new features on the Kyte Platform that will broaden our partners' monetization opportunities, increase the distribution of their branded content, and provide more flexibility for customizing the Kyte Player.

DoubleClick DART support

Partners’ branded Kyte channels can now be configured to serve ads from a DoubleClick DART ad server.  Deliver relevant ads with Kyte shows and monetize branded content.

Splash Ads

Partners now have another ad type to incorporate into their branded Kyte channel. Splash ads, which overtake the entire Kyte Player upon initial channel load, can be configured at the account or channel level. For a full list of the supported ad types on the Kyte Platform, please click here

 

RSS Reader

Partners can include an RSS feed as a header link in their branded Kyte channel, providing more value for channel viewers and increasing the distribution of branded content (e.g. blog, news, etc.)

 

Comments & Ratings

Partners now can include comments and ratings within their Kyte channels, enabling viewers to provide feedback on a specific show from directly within the Kyte Player

 

Player Customization

Partners can now customize the Kyte Player in the following ways:

Colors

Change the colors of the Kyte Player to match the look and feel of the brand

 

Show/Hide Player Functions

Player function tabs such as “Produce,” “Viewer Count,” or “Menu” can be removed from the channel

 

Full Screen

The Kyte Player can now be displayed at the maximum size of the viewer's monitor by clicking on the full screen icon at the bottom of the Player

 

We hope that you enjoy these new features.

Happy Kyting!

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