Engage your audience through branded UGC campaigns

One of the best ways to drive traffic and build community is by enabling consumers to interact with your brand through UGC campaigns.

Whether it's a contest for a specific promotion, or simply an opportunity for audience members to share content such as pictures and video, branded UGC initiatives convert passive viewers into active participants and help create brand affiliation and loyalty.

Extra has been using the Kyte Platform to power a cool, branded UGC campaign around celebrity news.

Using the Kyte webcam feature, fans can upload comments and questions about the latest celebrity news to the "Extra Comments" channel.

The campaign has been a great success with over 400 video comments submitted to date.

And through the Kyte Dashboard, Extra’s team is able to easily moderate the video submissions before they appear on the site.

Extra will then play some of the comments on-air, demonstrating how a television brand can utilize Kyte for cross-platform content distribution and merge online and TV audiences together to build one community.

Use the Kyte API to Enhance Your Website

The Kyte Platform SDK includes a powerful API that can be used to enhance the overall viewing experience of your website. Want to create a custom show browser? How about search filters or video thumbnails? Several media and entertainment brands are using the Kyte API to bring life to their websites and create a custom viewing experience that their audiences can enjoy.

Queensberry, winners of German television show "Popstars" (similar to American Idol) is a great example. Each group member has their own Kyte-powered Nokia phone which they have been using to stream live and recorded video as they document their lives as Germany's hot new girl group.

Their Kyte channel has been fully integrated into their website and through the Kyte API, fans can click on an image of a group member and watch their individual Kyte videos from within a single player. The Kyte API also allows fans to search for the latest, most popular, and best rated videos, and browse through the group's content in a clean, vertical show browser.

Check out the Queensberry website and see how you can utilize the Kyte API to improve your own destination.

Kyte 360 - Building Community Through Online and Mobile Video

Everyday we are seeing exciting new ways that major media and entertainment companies are using the Kyte Platform.

Whether its the FADER live streaming an incredible performance by Kanye West and the G.O.O.D Music family or the ABC television show “Lost” asking fans to upload videos offering theories about what will happen in the season finale; brands are using Kyte to create content, engage with audiences, and monetize.

And most importantly, they are doing this on their online and mobile destinations.

Lady Gaga is a great example. Her Kyte channel is integrated into her website, MySpace, mobile website and her Kyte-powered iPhone application. This “360 integration” means that whenever Lady Gaga creates a new video on her Kyte channel, its immediately available across all of her online and mobile destinations. Her fans can chat with one another in real time from wherever they are watching her channel, comment and rate her videos, and share them with their friends.

This cross platform audience engagement is huge because it allows Lady Gaga to converge her online and mobile audiences into a single community. And when Lady Gaga runs sponsorship banner ads, such as the Beats By Dr. Dre campaign, the sponsor is able to extend its reach throughout Lady Gaga's community in multiple destinations simultaneously, and Lady Gaga is able to maximize her monetization opportunities.

This is what Kyte is all about -- enabling brands to distribute their content across their online and mobile destinations, build community, and monetize.

Create a unique browsing experience with the Kyte Platform SDK

Hey Kyte Fans,

One of the many cool things you can do with the Kyte Platform is utilize our SDK to display your Kyte shows as thumbnails, enabling viewers to easily browse and watch specific shows. These can be shows that were created with Kyte’s online and mobile production tools, or existing, pre-produced video content that you want to broadcast on your channel.

German dance celebrity Detlef “D!” Soost has done this for his website, D’s World. Soost has over 170 dance schools in Germany, and judges the popular German and Swiss television shows Popstars, MusicStar and DanceStar — as you can imagine, this guy has a lot of content!

Using the Kyte Platform SDK, D’s team was able to create a unique browsing experience in which his video content is categorized and displayed as thumbnails, which viewers can click to watch their desired show within D’s branded Kyte channel. 

Check it out on his website, its very cool!

Kyte Platform - More than Mobile

Hey Kyte Fans,

Many of you are familiar with our mobile application which allows users to create and broadcast live or recorded video to multiple destinations simultaneously.  However, mobile is just one feature of the Kyte Platform.  Major brands in television, radio, publishing, and music are taking advantage of the platform's various production methods to cost-effectively produce and distribute different types of content, resulting in increased traffic and longer durations of user engagement:

• Authentic - raw, behind the scenes footage typically created via mobile or webcam
• Professional - pre-produced video that is uploaded to the Kyte channel
• Branded UGC - user generated content that a brand incorporates into its Kyte channel

Extra is a great example, as the celebrity entertainment show is using the Kyte Platform’s full suite of production tools for each of these content types:

Authentic

Show host Mario Lopez holds weekly live chats via webcam on his Mario 24/7 Kyte channel

Extra’s anchors use Kyte Mobile Producer to live stream and record and upload celebrity interviews right from the red carpet on the Extra Raw channel

Professional

Pre-produced video from the show is uploaded on the Extra Raw Kyte channel, allowing online viewers to watch cool content from the show, on-demand

Branded UGC

Viewers can upload comments about show topics and celebrity news on the Video Comments Kyte channel

So remember folks, Kyte is more than mobile -- we offer a full platform with easy to use production tools for creating and distributing authentic, professionally produced, and branded user generated content.

Happy Kyting!