KROQ - Weenies Roasting, People Toasting

Posted by: Tesa Lau Under: Partners |

KROQ FM (CBS RADIO LA) - May 17.  On a hot summer day in Southern California – over 15,000 fans gathered for KROQ’s annual Weenie Roast, a multi-artist alternative rock concert that featured Metallica, The Offspring, The Raconteurs, Rise Against, and many more.

A genius idea, KROQ incorporated Kyte’s technology into their JumboTron and an Interactive Tent to encourage attendees to capture and upload the best Weenie Roast moments to their KROQ CAM.

Using their mobile phones, fans emailed in their photos and videos throughout the day to KROQ’s Kyte player – and in just hours, they generated hundreds of shows, and tens of thousands of views.

Congrats, KROQ, on a job well done!  We were thrilled that you were happy with the results. 

It was the first-ever of its kind, and other radio networks have picked up the wind...so concert fans, don’t expect this to be the last!  (Yes, we welcome you to encourage your favorite radio station to do the same.)

To see a KROQ employee walk us through the process by the Interactive Tent, watch below: