Engage your audience through branded UGC campaigns

Posted by: Vera Sparre    Under: Tips |

One of the best ways to drive traffic and build community is by enabling consumers to interact with your brand through UGC campaigns.

Whether it's a contest for a specific promotion, or simply an opportunity for audience members to share content such as pictures and video, branded UGC initiatives convert passive viewers into active participants and help create brand affiliation and loyalty.

Extra has been using the Kyte Platform to power a cool, branded UGC campaign around celebrity news.

Using the Kyte webcam feature, fans can upload comments and questions about the latest celebrity news to the "Extra Comments" channel.

The campaign has been a great success with over 400 video comments submitted to date.

And through the Kyte Dashboard, Extra’s team is able to easily moderate the video submissions before they appear on the site.

Extra will then play some of the comments on-air, demonstrating how a television brand can utilize Kyte for cross-platform content distribution and merge online and TV audiences together to build one community.

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