IDC Whitepaper: How Brands Converge Online, Mobile & Social Audiences to Build Communities with Kyte

Posted by: Jenna Quilalang    Under: Company |

While today’s audiences continue to move online, they’re also becoming increasingly fragmented, spending more and more of their time on mobile devices and social networks. According to Nielsen, mobile is the fastest growing segment of video consumption, increasing by approximately 55% in 2009. As we all know, growth in the social web is also massive, with Facebook alone now boasting over 500MM active users. The challenge is reaching these audiences and building community around your brand.

Leading research company, IDC, understands that in order for media companies and marketers to attain a complete 360° view of the consumer, they need to easily and quickly create and publish a variety of video across multiple platforms.

IDC’s recently published whitepaper, 360° Approach to Video: How Brands Converge Online, Mobile and Social Audiences to Build Communities with Kyte’s Platform, examines how leading brands and media companies are using video to converge fragmented audiences, build community and increase audience engagement.

If you’re interested in learning more about reaching and engaging audiences across multiple platforms using Kyte, please register and download the new IDC whitepaper here.

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