John Legend takes fans behind the scenes on Kyte channel

Posted by: Marisol Segal    Under: Partners |

Soul singer John Legend has been treating his fans to exclusive, behind the scenes content this week as he celebrates the release of his new album, Evolver.

Legend produced his first Kyte show from his dressing room at BET Studios as he was getting ready for his appearance on 106 & Park. He then Kyted a live performance of his hit single “Green Light” on the David Letterman show. And today, actor Paul Rudd of Clueless, Knocked Up, and 40 Year Old Virgin fame made a cameo appearance on Legend’s channel.

In just 1 day since he began using Kyte, Legend has received over 130,000 views of his Kyte channel and fans from the UK to the US have been embedding the channel on their social networks, blogs and web sites.

Legend’s Kyte shows are a great example of how an artist can easily produce authentic, exclusive content and engage with an audience of fans in multiple destinations simultaneously.

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