50 Cent’s Kyte channel tops 50 million views!

Congratulations to 50 Cent, G-Unit and the entire Thisis50.com team for reaching over 50 million views on their branded Kyte channel!

Since launching in Nov. 2007, 50 Cent and the G-Unit roster have used their Kyte channel to promote new material, communicate with fans, and share behind the scenes moments while on tour, in the studio, and in their personal lives. The crew has taken advantage of the various production methods of the Kyte Platform, uploading pre-produced content, using Kyte Mobile Producer to live stream and record and upload, and even releasing new, digitally animated music videos created by one of the hottest directors in the industry, Chris “Broadway” Romero.

50 recently began using the Kyte Platform’s Google AdSense for Video integration, serving text endcap ads with his Kyte shows, and plans to roll out additional ad types that are supported on the Kyte Platform.

Congrats, G-g-g-g-unit!

Nokia Germany helps grant holiday wishes with Kyte

It’s holiday season and we’re all scrambling to find that perfect gift for our family and friends.

Nokia Germany has taken a novel approach by setting up a branded Kyte channel called Wunschzettel TV ("Wish List TV") where consumers can check out product reviews and buy the hottest Nokia phones and devices.  Show host Nils Bomhoff will feature a different device in each show until the campaign ends on Dec. 24. Consumers can click on the “verschenken” or “give away” button which is displayed to the right of the Kyte Player and buy the device being featured in the show. They can also put the device on their personal wish list (Auf meinen Wunschzettel) and send an email to their family and friends letting them know that they’d like to receive the device as a gift.

Nokia Germany has essentially created a one stop shopping experience using the Kyte Platform. Supa!

Franz Ferdinand send Black & White Kytes to Fans

British alternative rock band Franz Ferdinand is using the Kyte Platform to share cool images and video content from their international tour with fans.

The band is uploading pre-produced video content to their branded Kyte channel, and also using Kyte Mobile Producer to record and upload video and photos taken with their Kyte-powered Nokia N95 phone.

The majority of their Kyte shows are shot in black and white, adding to the raw, authentic feel of their content. Check it out...

Tom Morello Uses Kyte to Engage with Fans

Hey Kyte Fans,

Before getting stuffed on turkey tomorrow, be sure to check out bad ass guitarist Tom Morello's Kyte channel.  He's been producing some very cool Kyte shows while on tour.

Morello, ranked #26 on Rolling Stone’s list of the 100 Greatest Guitarists Of All Time, has rocked with bands such as Rage Against the Machine and Audioslave.

He's using Kyte Mobile Producer to give fans raw, authentic content from the tour bus, in the studio, and performances from the tour. Fans can watch Morello’s Kyte channel on his website, or click the “Get & Share” tab at the bottom of the Kyte Player to embed the channel on their own social network, blog or website and stay up to date on the Nightwatchman’s shows. Fans can also click on the banner links to check out Morello’s MySpace page, website, and non-profit, Axis of Justice.

Morello is a great example of how an artist can use Kyte to easily create raw, authentic content, engage with fans wherever they are, and bring fans back to the artist’s destination.

Happy Turkey Day!

Branded Mobile Web Apps, Google AdSense for Video Available on Kyte Platform

Hey Kyte Fans,

Today we're rolling out some exciting new features that will enable media and entertainment brands to monetize their content and reach audiences on the go with a fully branded mobile experience.  Below is a short demo and outline of the new features. 

Branded Mobile Web Applications

Every partner Kyte channel now includes a companion, branded mobile web application, right "out of the box."  Branded Mobile Web allows our partners to deliver the same highly interactive and fully branded Kyte experience audiences enjoy on the web, to any mobile device, including the ability to watch, rate and comment on shows, and chat with other viewers.

Today, Interscope artists Lady Gaga and All American Rejects have launched their own branded mobile web applications, which fans can view by pointing their mobile browsers to m.ladygaga.com and m.allamericanrejects.com, respectively. To see more examples of Kyte partners' mobile web applications, point your mobile browser to m.kyte.tv/expo

Key Features

Google AdSense for Video

Kyte partners can monetize their branded Kyte channels by delivering relevant, contextualized ads via Google AdSense for Video.  Publishers can now tap into Google’s large pool of advertisers and serve pre-roll video, graphic overlay, and text endcap ads along with their Kyte shows.  Google AdSense for Video can run as a stand-alone ad solution or be “daisy chained” to handle unsold ad inventory when used in conjunction with a supported ad server such as DoubleClick DART.   You can check out a demo of a Kyte channel serving ads from Google AdSense for Video on our Monetization Demo page.

New Ad Servers Supported

The Kyte Platform now supports direct integration with leading ad servers Adtech Helios IQ and LightningCast.  In addition to Adtech Helios IQ and LightningCast, the Kyte Platform also integrates with DoubleClick DART, giving partners a comprehensive set of ad-serving capabilities that enables them to leverage existing ad operations infrastructure and resources to monetize branded content.  Check out our Monetization Demo to see a demo of the various supported ad formats.

We hope that you enjoy these new features and utilize them to reach new audiences and monetize your branded content.  Happy Kyting!