Kyte Adds Pre-Roll Video Ad Functionality to the iPhone Apps Framework

Posted by: Vera Sparre    Under: Product | Mobile | Partners |

Thanks to Kyte’s ad network partner, Smartclip, Kyte Platform Publishers are now able deliver pre-roll video ads directly to Kyte-powered iPhone apps.

According to a recent study by market research firm GfK Retail and Technology, iPhone users are far more likely to recall mobile ads than users of other types of handsets. This makes the iPhone the ideal handset to run pre-roll video ads.

Pre-roll video works just like it does on the web: users initiate the ad by pushing Play on the video. Below is an example of what a pre-roll video ad looks like on the iPhone.

 

With the addition of pre-roll video to Kyte’s Mobile Monetization options for the iPhone, such as M-commerce and paid iPhone Apps, Kyte Platform Publishers have more tools than ever before to increase revenue opportunities through mobile devices.

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