Kyte and the Social Web – A Perfect Match

Posted by: Vera Sparre    Under: Product |

If the Social Web isn’t at the top of your radar screen, it should be.

As social web destinations like Facebook, Twitter and a slew of others explode in popularity, it’s more important than ever to ensure you maintain a presence. The social web is increasingly becoming a key element of the web, as more and more people engage and interact with their friends both online and mobile.

Crazy, right? But not at all surprising when you consider how many people interact on the social web today. The numbers are staggering: Facebook has more than 300 million active users all over the world who share more than 2 billion pieces of content (web links, news stories, blog posts, notes, etc.) shared each week. About 15 percent of Facebook users (or 11 million) in the U.S. regularly access its mobile web version.

Meanwhile, Twitter’s numbers are also rising quickly, attracting 44.5 million people worldwide in June according to comScore, with 20 million visitors coming from the U.S. alone. And Twitter illustrates the power of mobile and social media working together. More than 3 million users in the U.S. regularly access the service via the mobile web, according to Nielsen.

In the U.S., more than four in five adults online use social media at least once a month, according to a Forrester Research report. Young people view the social web as part of their daily lives, yet the most rapid growth has occurred among consumers 35 and older.

So, why is this important?

It’s clear – the social web is where the users are. It's where people gather and communicate. Reaching a digital audience today requires tapping into the real-time stream of information and media that is central to the social experience of services like Facebook and Twitter.

How does Kyte fit in?

Kyte has the tools to help you to tap into the social web, enabling users to interact and engage both directly and indirectly with your content and interact with each other through a variety of tools. When you post your content to Facebook or Twitter, there are more ways for your friends to find your content and pass it on. 
 

SOCIAL SHARING

Here are some important ways Kyte helps your content to proliferate via the social web:

Get & Share
Kyte’s Get & Share functionality is an easy way for users to share links with friends to social web destinations like their Twitter, Facebook and MySpace accounts. With one click, viewers can select the website of their choice and instantly share links on their account. Viewers can also easily embed on websites or blogs with one click, and generate SEO-friendly links.

Twitter Integration
Kyte’s Twitter integration enables users to link their Twitter account to their Kyte account, instantly sending a tweet to their followers whenever a new show is produced. The tweet, sent automatically to their account, includes a direct link to the show, driving traffic back to your primary website.
 

ENGAGEMENT

Here are some ways Kyte helps you engage with your audience:

Live Streaming and Interactive User Engagement
Audiences are increasingly turning to the web to watch important live events, like the presidential inauguration, awards shows, sporting events and more.

With the advent of the social web, users are increasingly wanting to engage and interact with content in real-time while it happens. This is why integration with live streamed events is so crucial. The nature of the web has evolved, with direct user interactivity a required and central component to any compelling digital experience.

This is where Kyte comes in. Kyte's live streaming features easily integrate with the social web. Features, including simple one-click recording via webcam or mobile phone, and professional, high definition live streaming online via Kyte LivePro, seamlessly integrate with social web widgets for Twitter and Facebook. These widgets, such as the Twitter widget and Facebook's new embeddable Live Stream Box, enables users to comment in real-time while watching the live stream on Kyte. Kyte also offers real-time chat, in which viewers of shows can interact with each other in real-time using audio, video and text chat.

A recent example of Kyte's integration capabilities was in September, when TV Guide integrated the social web into live streaming coverage of the Emmy Awards, on their website www.tvguide.com. TV Guide live streamed 2.5 hours of high definition professional video coverage of the red carpet using Kyte LivePro. They integrated the Kyte Player into their website to broadcast the event and added the Facebook Live Stream Box next to the player. With this integration, fans were able to interact with each other and share their thoughts on red carpet coverage and fashion at the Emmy's in real-time while watching the live streaming coverage online.

Twitter Module
An easy way to increase audience engagement is by adding the new Twitter in-player module to your Kyte Player, augmenting visibility of specific Twitter feeds and search options like @replies and hashtags. The Twitter Module can be accessed via a custom link in the player header or through one of the flexible player tabs.

The social web clearly needs to be a vital part of any digital strategy. As user interactivity continues to rise, both online and via mobile, it's never been more important to think about how your users can engage directly and feel like they're as much a part of the action as what's going on in your content. With Kyte's many social sharing and engagement features leading the charge in user interactivity, you're assured your audience has the tools and information they need to spread their voice and your content across the web.

 

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