Kyte Platform - More than Mobile

Posted by: Marisol Segal    Under: Tips |

Hey Kyte Fans,

Many of you are familiar with our mobile application which allows users to create and broadcast live or recorded video to multiple destinations simultaneously.  However, mobile is just one feature of the Kyte Platform.  Major brands in television, radio, publishing, and music are taking advantage of the platform's various production methods to cost-effectively produce and distribute different types of content, resulting in increased traffic and longer durations of user engagement:

• Authentic - raw, behind the scenes footage typically created via mobile or webcam
• Professional - pre-produced video that is uploaded to the Kyte channel
• Branded UGC - user generated content that a brand incorporates into its Kyte channel

Extra is a great example, as the celebrity entertainment show is using the Kyte Platform’s full suite of production tools for each of these content types:

Authentic

Show host Mario Lopez holds weekly live chats via webcam on his Mario 24/7 Kyte channel

 

Extra’s anchors use Kyte Mobile Producer to live stream and record and upload celebrity interviews right from the red carpet on the Extra Raw channel

 

 

Professional

Pre-produced video from the show is uploaded on the Extra Raw Kyte channel, allowing online viewers to watch cool content from the show, on-demand

 

 

Branded UGC

Viewers can upload comments about show topics and celebrity news on the Video Comments Kyte channel

 

So remember folks, Kyte is more than mobile -- we offer a full platform with easy to use production tools for creating and distributing authentic, professionally produced, and branded user generated content.

Happy Kyting!

 

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