Kyte Powers Online Video for Homeaway.com’s Super Bowl Campaign

Posted by: Gannon Hall    Under: Customers |

There's been a lot of Monday morning chatter about the online and social components of yesterday's various Super Bowl broadcast ads. We're of course very pleased that Homeway.com's "National Lampoon's Vacation" inspired campaign is coming out as a crowd and industry favorite.

The 360 degree campaign was developed and produced by Homeaway and their agency of record, Publicis in the West. Homeaway and Publicis chose Kyte to power the interactive social video components of the campaign's Hotel Hell Vacation-branded microsite, including the following:

Exclusive Video Content

The microsite features exclusive high quality webisodes, including the mock movie trailer commercial, full Hotel Hell Vacation film, and select scenes from the original "National Lampoon's Vacation." 

Users can comment, rate and share the webisodes to Facebook and Twitter using Kyte's integrated social and interactive capabilities.

User-Generated Content Contest

Using Kyte's moderated UGC capabilities, Homeaway.com allows consumers to share their stories of hotel horrors in the form of a text, photo or video entry for the chance to win one of four $10,000 family vacations at a HomeAway vacation rental.  

Participants may enter any of four themed categories, including "Outrageous Hotel Bills," "Cramped Hotel Quarters," "Wish I Had a Kitchen," and "Other Hotel Woes".  The public will be invited to vote between March 2-9 for the best stories, and winners will be announced in mid-March.

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