Kyte Used to Engage Audiences in Latin America

Posted by: Jenna Quilalang    Under: Customers |

Leading Latin American publishing company La Prensa uses Kyte to power their online video for a number of different news websites.

La Prensa was excited about the flexibility that Kyte Platform SDK provides, enabling them to seamlessly deliver engaging video content through varying player formats customized to accommodate their specific branding needs. In addition to their main website, they’re also able to deliver original video content to their two sister publications, El Heraldo which focuses on daily news, and Diario Deportivo Diez, which currently features exciting video content of the 2010 World Cup in South Africa.

To encourage further engagement and interaction from visitors of their sites, they are also using Kyte’s built-in social capabilities to allow visitors to comment, rate, and share videos through Facebook, Twitter, and MySpace.

Currently, they’ve only implemented video players on these three websites, but we look forward to upcoming projects with La Prensa, including a Facebook integration using our Facebook App Framework, as well as live-streaming through Kyte LivePro Unwired.

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