Sony Ericsson Uses Kyte Platform to Webcast GreenHeart Launch

Posted by: Vera Sparre    Under: Customers |

Today in London, Sony Ericsson used the Kyte Platform to live stream the launch of its new GreenHeart initiative.

GreenHeart is Sony Ericsson’s company wide commitment to bring to market more environmentally friendly products.

During the webcast Sony Ericsson’s Head of Corporate Sustainability Mats Pellback-Scharp showed off two new GreenHeart phones — the C901 and Naite — which were made with recycled plastics.

Through the Kyte Platform’s “Get & Share” feature, viewers are able to embed the Sony Ericsson Kyte channel on websites, social networks and blogs, helping the company get the word out about what it is doing to reduce its carbon footprint.

 

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