TV Guide Uses Kyte LivePro to Broadcast Live Red Carpet Coverage at Emmy Awards

Posted by: Vera Sparre    Under: Customers |

Cable television network TV Guide used Kyte LivePro to broadcast live streaming coverage of the red carpet on its website before the 61st Emmy® Awards Sunday, September 20, at the Nokia Theatre in Los Angeles.

The live stream red carpet coverage, advertised as a “Live Fashion Cam,” was broadcast continuously from 2:30 p.m. until 5 p.m. PDT on TVGuide.com.

In a quest to create direct interactivity between the audience and the 2.5 hour live stream broadcast, TV Guide also integrated Facebook’s new embeddable Live Stream Box, located next to the Kyte Player. Viewers were able to engage with each other and comment in real-time on the celebrity fashions on display while watching.

TV Guide is the first Kyte customer to use Kyte LivePro, high definition professional-grade live streaming functionality for the Kyte Platform. Kyte LivePro is an add-on component to the Kyte Platform and is especially suited for special events such as live award shows like the Emmy Awards, as well as concerts, press conferences, sporting events and more.

To learn more about the exciting benefits of Kyte LivePro, click here.

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