Now Playing: 50 Cent Backstage Pass

Channel Featured On: This is 50 Official Website

The Challenge

Multi-platinum recording artist and hip hop mogul 50 Cent has a huge online presence, consisting of multiple official and fan-run websites, blogs and social network profiles. Like many popular recording artists, 50 Cent faced a difficult challenge – how to reach a fan-base spread across multiple online properties with real-time, compelling content.

In today’s world of reality-based media, camera phones and interactive social networking, it’s more important than ever for artists to establish an authentic bond with their audience. Posting music videos to video sharing sites just doesn’t cut it. Fans want to truly connect with the artists they love in more meaningful and intimate ways.

Understanding the importance of delivering exclusive, behind-the-scenes content across websites, blogs, social networks and mobile phones – and connecting with fans on a meaningful level – 50 Cent turned to Kyte.

The Solution

Equipped with a Nokia N95 multimedia phone and his own 50 Cent Backstage Pass Kyte Channel, 50 Cent and his crew are able to easily broadcast exclusive behind the scenes video and other multimedia content while on tour. Thousands of fans tune in daily to view and interact with 50’s channel from a multitude of official and fan-run destinations where it is embedded, including Thisis50.com, Myspace, Facebook, Piczo, and numerous personal blogs and websites. Fans interact with 50 and each other using Kyte’s advanced multimedia chat feature, and stay up-to-date on the latest shows using Kytefeed notifications.

The 50 Cent Backstage Pass Kyte Channel has been embedded in over 40k websites and continues to spread virally across the web. Each time 50 and his crew produce a new show it’s immediately broadcast to all 40k sites the channel has been embedded. Fans can also view his Channel from their mobile phone. For 50, this means he can connect with his massive and disbursed fan base no matter where they spend their time – on Facebook, MySpace or on the go with their mobile phones.  For 50 Cent fans, this means they can access exclusive video content, produce their own shows and chat with 50 and other fans either from their mobile phones or the online destinations they already use.