Now Playing: The Dream Is Real

Channel Featured On: Raheem DeVaughn Official Website

The Challenge

There was never any dispute that Raheem DeVaughn had the talent to go all the way— a 2008 Grammy nomination for Best Male R&B Performance for his single “Woman” and a #5 album release debut on the Billboard charts provided the proof. His label Jive Records understood the time was right to get behind their rising star. Recognizing that Raheem had the personality to connect with an audience, his team at Jive decided that he should document his path to stardom.

Understanding the importance of delivering exclusive, behind-the-scenes content across websites, blogs, social networks and mobile phones – and connecting with fans on a meaningful level – Jive Records turned to Kyte.

The Solution

Using the winning combination of a Nokia N95 multimedia phone and his own Raheem DeVaughn The Dream Is Real TV Channel, Raheem began documenting his ‘journey to stardom’ with a visit to the Grammys, filming and broadcasting exclusive behind the scenes video and other multimedia content from his unique perspective. This followed with coverage of tour dates, radio visits, studio sessions and other related content.

Fans, old and new are tuning in daily to view new content and interact with Raheem’s channel from a multitude of official and fan-run destinations where it is embedded, including TheLoveExperience.com, Myspace, and a growing number of personal blogs and websites. Fans interact with Raheem and each other using Kyte’s advanced multimedia chat feature, and stay up-to-date on the latest shows using Kytefeed notifications.

With label support the Raheem DeVaughn The Dream Is Real TV Channel is being promoted to fans who are encourage to embed his channel. This effort has helped to spread the channel virally across the web. Each time Raheem produces a new show it’s immediately broadcast to every location the channel has been embedded. Fans can also view his Channel from their mobile phone. For Raheem, this means he can connect with his quickly growing and disbursed fan base no matter where they spend their time – on Facebook, MySpace or on the go with their mobile phones. For his fans, this means they can access exclusive video content, produce their own shows and chat with Raheem and other fans either from their mobile phones or the online destinations they already use.