Highlight: Malibu Rum
German Liquor Company Uses Kyte to Launch Unique Marketing Campaign of New Line of Rum
- Kyte Platform used to feature new Malibu Rum in Germany via authentic and professional video content of promotional material
- Branded Kyte Player integrated into website that also featured cross-promotional material such as blog, downloadable items and merchandise
- Users were encouraged to share the player using Kyte’s Get & Share functionality
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