Highlight: Sony Ericsson

Mobile company uses Kyte to broadcast launch of new products on its website
  • Sony Ericsson used Kyte Platform to live stream the launch of its GreenHeart initiative
  • Consumers used chat feature to ask product manager questions about new phones during the webcast
  • The company used Kyte in conjunction with other social media tools like Twitter to make it one of the most interactive, innovative product launches in its history