Highlight: NBA
NBA uses Kyte Platform to engage its online and mobile community of fans
- Utilizes the Kyte Platform’s online and mobile production tools to provide fans with raw, exclusive behind-the-scenes footage and professionally produced content
- During All-Star Weekend, reporter Ahmad Rashad used a mobile phone with Kyte Mobile Producer to capture exclusive content
- Adopted the Kyte iPhone Applications Framework to create an NBA Playoffs application
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