Highlight: Extra
Entertainment TV show increases traffic to its website with Kyte Platform
- Produces content to several different Kyte channels including backstage, live chat and audience channels
- Using the Kyte API, Kyte Players and show browsers are embedded throughout the site
- Twitter integration is used to keep the audience up to date on the latest shows
- Extra uses Kyte’s online production tools for user-generated content, incorporating audience questions into on-air traditional broadcast segments.
- After using Kyte Platform for three months, Extra TV experienced a 69 percent increase in traffic to its website
- Extra has integrated their ad server to monetize video content by serving ads
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