Highlight: VH1
Cable Music TV Network Creates Kyte Mobile Apps For Multiple Platforms
- Used Kyte’s mobile application frameworks to create BlackBerry and iPhone/iPod Touch apps for 2009 Hip Hop Honors show
- Kyte Platform used to power mobile video on each of the apps
- Engaged with fans by incorporating RSS module featuring Hip Hop Honors blog, Twitter feeds in real-time from accounts of artists at the event with Twitter module, and enabled comments and ratings of video content
- Cross-platform promotion for mobile apps with on-air bugs, mobile web and online promotion driving users to download apps
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