Radio

Expand your fan base and increase revenue streams through an online and mobile video presence.


image Today, audiences are not just listening in the car or on a set top radio - they are streaming online both at work and at home. This opens up the potential for a greater reach and expands the opportunity to sell advertising. A compelling video experience greatly enhances this potential.

The Kyte Platform has made it easy for radio stations to embrace new video technologies that allow them to expand their reach and put a face to radio.




THE FACTS
  • Online advertising spending is expected to generate $44 billion in revenue in 2011, doubling that of predicted radio advertising spending
  • By 2011, web video will generate $4.74 billion in revenue
  • Sources - Burstmedia, eMarketer


USE CASES

Engaging and interacting directly with fans encourages them to visit your website more frequently and stay for longer periods of time.

Increase engagement with fan contests using the moderated user-generated content capabilities of the Kyte Platform.

Provide fans with innovative artist communities by creating websites and mobile applications powered by Kyte. Enable Kyte’s engagement features, including chat, comments, ratings, and social web sharing to encourage interactivity.

Provide street teams in various cities with the ability to produce on-the-go coverage of artists and fans using Kyte’s mobile production capabilities.

With Kyte’s easy online and mobile production capabilities, artists can create video blogs that include day-to-day happenings on tour, in the studio or even around town, keeping fans up to date and engaged.